Google is clear: speed is a ranking factor. But speed doesn’t only matter to search engines — it directly affects the user experience and your sales.
What are Core Web Vitals?
Core Web Vitals are the metrics Google uses to measure real user experience: LCP (how fast the main content appears), INP (how quickly the page responds to interaction) and CLS (how stable the layout is while the page loads).
How to speed up your site
- Compress images and use modern formats like WebP and AVIF
- Use caching and a CDN
- Reduce the number of plugins and third-party scripts
- Choose quality hosting
- Load images only when they are needed (lazy loading)
Speed and conversions
A faster site means fewer abandoned visits, more pages viewed and more enquiries. An investment in speed usually pays for itself very quickly.
Every website we build at Toopix is optimised for speed from day one. If your site is slow, we can help.
