User experience (UX) directly affects whether a visitor becomes a customer. Even the smallest obstacles are often enough for someone to leave. Here are the five most common mistakes and how to fix them.
1. Complicated navigation
If a visitor has to think about where to click, you have already lost them. Keep the menu short, with clear names and a logical order.
2. Forms that are too long
Every extra field in a form lowers the completion rate. Ask only for information you really need.
3. Poor contrast and tiny text
Text that is hard to read tires users out. Enough contrast and a readable font size are the basis of accessible design.
4. Hidden prices and costs
Unexpected shipping costs at the last step are one of the most common reasons for abandoned carts. Be transparent from the start.
5. Slow loading
Every second of waiting reduces conversions. Optimise your images, use caching and good hosting.
Good UX is invisible — the user simply reaches the goal without thinking about it.
The Toopix team
Want to know where you are losing customers? Our team can run a UX review of your website or app and suggest specific improvements.
