Catalogue designs

About the Project

The project involved creating a series of sales catalogs for the Kadino brand, specializing in the production of traditional, handmade filo pastries. The goal was to create a visual identity that combines tradition, quality, and a modern presentation of products for both B2B and B2C segments.

Challenge

The main challenge was effectively organizing a large number of products into various categories while maintaining clarity and appeal on every page. It was necessary to capture a “homemade” and “authentic” feel, but within professional industrial food standards.

Our Approach

The design is based on a dark, elegant background that highlights the natural colors of the products. We used high-quality product photography combined with visual elements such as flour powder and images of chefs to emphasize the artisanal aspect. Each product is precisely positioned with clear specifications, weights, and certification icons (Halal, HACCP), facilitating the ordering process.

Result

The result is a series of modern and functional catalogs that strengthen Kadino’s position as a premium producer. The visual language is consistent, and the information structure is optimized for quick browsing and efficient sales.