Logo for Kralex romania

About the project

Logo for Kralex romania: logo design that captures the essence of the brand – simple, recognisable and usable everywhere.

Challenge

The goal was a logo that captures the essence of Logo for Kralex romania – simple, recognisable and usable from a business card to a billboard.

How we built it

After researching the brand and the competition we made sketches and several concepts, developed the chosen direction and prepared colour and monochrome variants, a colour palette and typography. The project includes: primary logo and mark, colour and monochrome variants and colour palette and typography.

Result

The result is a timeless logo that is easy to remember and works equally well on screen and in print.