Branding / visual identity

Branding

Brendiranje: visual identity – a consistent system of logo, colours, typography and materials that builds brand recognition.

Completed project Branding / visual identity

Visual identity for branding

Year
2026
Branding – страница 29

About the project

Branding: visual identity – a consistent system of logo, colors, typography and materials that build brand recognition.

Challenge

The goal was to give the brand a consistent visual identity that sets it apart from the competition and looks professional at every point of contact.

How we made it

The work included positioning, logo and visual system, color palette and typography, as well as the application of office, promotional and digital materials, documented in a brand manual. The project includes: logo and visual system, color palette and typography, and office and promotional materials.

Result

The result is a strong and recognizable brand, with clear application rules that ensure consistency over the long term.

Visual identity elements

  • Logo and visual system
  • Colour palette and typography
  • Stationery and promotional materials

Colour palette

  • #FCFCFC
  • #D5CFCE
  • #8A7253
  • #AFADAB
  • #4FA971