Midway corporate logo design

About the project

Midway Corporate Logo Design: A logo design that conveys the essence of the brand – simple, recognizable and applicable everywhere.

Challenge

The goal was a logo that conveyed the essence of Midway's corporate logo design – simple, recognizable and applicable from business card to billboard.

How we made it

After researching the brand and competition, we created sketches and several concepts, developed the chosen direction and prepared color and monochrome variants, color palette and typography. The project includes: primary logo and sign, color and monochrome variants and color palette and typography.

Result

The result is a timeless logo that's easy to remember and works equally well on screen and in print.