FOJA - Landscaping

About the Project

The project involved the creation of a complete web shop and corporate portal for FOJA, a company specializing in horticulture, landscaping, and garden maintenance. The goal was to create a digital platform that combines the sale of a wide range of plants with the promotion of their expert services for roof garden and park design.

Challenge

The main challenge was structuring a vast number of products into logical categories (from trees and flowering shrubs to agricultural pharmacy), while maintaining a simple user interface that allows for the quick discovery of specific plants for various needs.

Our Approach

The solution was built as a functional web shop with an intuitive navigation system. The main menu is organized by plant types and services, providing direct access to specific sections such as “Evergreen Decorative Seedlings” or “Hedge Plants.” The design is clean and visually focused, featuring an integrated slider for current offers and a gallery to showcase completed projects. The purchasing process is optimized through a fast checkout and a clear presentation of discounts.

Technologies and Performance

The website was developed using WordPress and WooCommerce, enabling easy inventory management. WPBakery was used for visual structuring, while performance was optimized with LiteSpeed caching. The SEO strategy was implemented via Yoast SEO for better search engine visibility, and contact security was ensured with reCAPTCHA.

Result

The result is a professional digital storefront that increases the accessibility of FOJA’s products and strengthens their position as leaders in the field of horticulture, allowing customers to easily order online and learn about their landscaping services.